Honouring Devi Ba: The Story Behind our Brand Name

At Deva Beard Grooming, our name is more than just a label; it's a heartfelt tribute to an extraordinary woman and a celebration of heritage and tradition. In this blog post, we'd like to share the story of why we chose to name our company after my grandmother (Ba), Devi, and the profound significance of the name 'Deva.'

Devi: A Remarkable Journey

Devi, my beloved Ba, was an extraordinary woman. Her story is one of resilience, strength, and determination. In the 1960s, she embarked on a life-changing journey from Gujarat (India) to Bilston (England). She took this courageous step, leaving behind her familiar homeland and venturing into the unknown, despite not speaking a word of English.

In a foreign land, Devi faced the challenges of adapting to a new culture, raising six children, and often shouldering the responsibilities of a single mother. Her unwavering strength and determination made her the matriarch of our family, a guiding force who led by example.

The Significance of "Deva"

The name 'Deva,' is the masculine version of ‘Devi’. In Sanskrit, "Deva" is a term that represents divinity, celestial beings, and gods. It's a name that embodies qualities such as strength, divine wisdom, and nurturing care.

In the context of beard grooming, 'Deva' resonates with the idea of bestowing care and attention upon one's facial hair. It's a reminder that your beard is not just a mere accessory; it's a part of you that deserves to be treated with respect and devotion.

Nurturing Like Deva

Just as my Devi Ba nurtured her family with love, care, and strength, Deva Beard Grooming is committed to nurturing your beard. Our products are designed to provide the utmost care, ensuring that your beard is healthy, vibrant, and well-groomed.

The essence of the name 'Deva' is infused into our beard products, reminding you to embrace the tradition of caring for your beard with the same dedication and respect that my Ba showed throughout her remarkable life.

In a touching twist of fate, my Ba, who was known for her strength and had a keen sense of humor, used to lovingly tease me about my beard. Naming our beard grooming company after her feels like a heartfelt tribute that combines tradition, family, and the art of grooming.

Deva Beard Grooming is more than just a company; it's a legacy of strength, resilience, and care. We invite you to embark on your grooming journey with us, knowing that you're not just grooming your beard; you're paying homage to a remarkable woman and her enduring spirit.

Devi Ba . 1934 - 2023. Om Shanti ॐ शान्तिः